Coming Out and Crossing Over

Although Eduardo was already “out of the closet” to his close family and friends, as Edi Xol, he was selling a different image. It all changed in the fall of 1998 with the brutal murder of Matthew Shephard, a 22 year old man targeted for his sexual orientation. This event prompted Eduardo to abandon his image as Edi Xol and move back to San Francisco. Taking advantage of the “dot com boom”, and together with a group of investors, Eduardo started his own record label, Mythic Music Group (MMG), which would focus on electronic and dance music. His first release, “I’ll Be There for You”, inspired by the Matthew Shephard incident, received great reviews from Billboard magazine. While traveling the country promoting the single, Eduardo publicly came out of the closet in a 1999 article published in The Advocate.

When the “dot com boom” became the “dot com bust” Eduardo decided to have a different strategy. He wanted to move the company’s operations to his native Los Angeles and change focus. He knew there was a growing business opportunity in the Hispanic urban market and felt the company could prosper from it. Although he and the company made the move, the economy dictated that it wasn’t the right time for Eduardo’s new vision so Eduardo and Mythic Music Group parted ways.